The Brand that Changed Beef
It’s a bold statement to make, but one we don’t take lightly. The Certified Angus Beef ® (CAB®) brand was the first and we’ll say still the best beef brand in the business, but it’s because we’re more than the average marketing label. We’re a rancher-driven, notprofit business, focused on growing beef demand and increasing ranch profitability.
We Work for you
As a subsidiary of the American Angus Association, our Ohio-based team works on your behalf to build demand for your beef, and that translates to more dollars in your pocket. For more than 40 years, our recipe for success has been marketing a premium Angus product with superior flavor through a growing network of licensed partners. We’ve also developed our own cattle crew devoted to helping all cattlemen from breeder to feeder get a piece of the $75 million in grid premiums paid each year.
More than a Black Hide
Not all Angus are created equal. In order to supply the best Angus beef, cattle must first be identified with a predominantly black hide at the packing plant, then carcasses must meet our 10 specifications. These criteria guarantee our nearly 20,000 partners around the world get a consistent, superior Angus product every time.
1. Modest or higher marbling
2. 10- to 16-square-inch ribeye area
3. 1,050-pound hot carcass weight or less
4. Less than 1 inch fat thickness
5. Medium or fine marbling texture
6. Only “A” maturity accepted
7. Superior muscling (restricts dairy influence)
8. No neck hump exceeding 2 inches
9. Practically free of capillary rupture
10. No dark cutters
From Conception to Consumption
We believe good partners make for a better bottom line. Cattle markets come and go, but a solid link that connects the industry maintains profit potential. We partner with professionals at every step of the beef supply chain adding value along the way.
The best Angus beef begins with the best Angus genetics. Our Targeting the Brand™ logo helps breeders market bulls that meet our EPD recommendations for genetics with potential to qualify for the brand.
High-percentage commercial Angus calves are often worth $30/head more than non-Angus calves at auction. It’s not just hide color: documented Angus genetics fetch even higher prices and deliver real value in retained ownership.
Data on more than 400,000 cattle shows the most profitable third graded 56.2% Choice and 12.3% premium Choice for $90.26/head profit, $130 more than the lowest third with 49.8% Choice. Sorted for quality, the highest grading third (72.8% Choice or better) had the highest gains and most profit.
At CAB-licensed packing plants cattle are identified, graded and certified by a USDA grader if all 10 carcass specifications are met. Packers pay CAB on a commission structure an average of 2 cents per pound to generate the revenue that keeps the brand operating and funds product marketing efforts.
Licensed distributors and exporters
Each year these operators purchase and distribute more than a billion pounds of Certified Angus Beef ® product to businesses around the world. The brand exported 207 million pounds in fiscal 2018.
Nearly 17,000 restaurants and grocery stores market the brand in the United States and 50 other countries, selling an average of 3.07 million pounds per day.
The brand generates more than $6 billion in consumer sales annually, meeting the market demands for high-quality beef, which shines even in tough economies.
The Brand that Pays®
We know you’re not in this business just for the money—but we also know it takes a profit to keep going, and calves that top the market make the lifestyle more sustainable.
Cumulative CAB grid premium rewards for cattle that meet the brand specifications total more than $688 million to date. At the end of 2017, and they keep growing at an annual rate of up to $75 million paid to producers. In the last two years, 7 million cattle accepted for the brand allowed 16,000 licensees worldwide to sell more than 1.14 billion pounds.
That’s according to a January 2017 survey, and that 2016 premium total of $75 million was the highest ever reported in the survey’s 20-year span. In the last two years, 9.7 million cattle have been accepted for the brand, and allowed the nearly 20,000 licensees worldwide to sell more than 2.3 billion pounds.
That Angus price advantage starts early. Another long-term survey shows that since 2008, premiums have averaged $30 per head for 500-pound Angus steer calves and $25 for Angus heifers over non-Angus counterparts at U.S. auction markets.