The Brand that Pays.®
Packers pay more than $75 million in CAB grid premiums each year. Are you getting your share?
Breed Bulls on Target
Every steak starts with your genetic decisions. The first step towards brand acceptance? Registered Angus bulls.
Your Resource for Targeting Quality
From best management practices to genetic recommendations, we share how to let the brand add to your bottom line.
The American Barn
Across America, on your farms and ranches the barn is the heart of the operation. That’s why we traveled across the country to #BrandTheBarn for our 40th anniversary last year. Forty barns to be exact.
Wonderful families with incredible stories worth sharing. That’s why we returned to these barns. We are excited to offer our new coffee table book: Sheltering Generations. It is filled with agricultural legacies, beautiful photography and heartfelt stories.
IN THE NEWS
Cattlemen respond to consumer demands, even as they evolve from the call for premium quality to transparent production practices. We know that, thanks to ongoing work from NCBA. Overall, beef is doing well and will continue while half of consumers rank it as a top source of protein.
Superior products require superior attention to detail. Even with shifting demand signals, consumers are willing to pay a high price for beef if it’s worth it every time. Robbi Pritchard shares ways cattlemen can continue to fine-tune their cowherd to meet these demands.
As many Americans are scrambling to find a new normal during the COVID-19 crisis, restaurants are being forced to find creative ways to keep food moving as dine-in is ceased. Meanwhile, retailers are scrambling to find beef to put in the meat case. Many CAB partners are lending helping hands.
Targeting the Brand™
Leverage the brand to help market registered Angus bulls that meet our minimum genetic recommendations.