The farm to food connection
March 30, 2011
Factory farms, grass-fed vs. grain fed, antibiotics and hormones—these are all buzzwords foodservice and retail folks hear every day. As a farm kid, with a four-year agriculture degree and now five years as a professional in the industry, I feel pretty confident explaining, defending and sharing the facts with consumers. But those on “the other side” of the business often lack the training and experience to do that with the same level of certainty.
At Certified Angus Beef LLC, we know these people represent our product (beef) to those consumers, so we want to make them informed advocates. Yesterday was just one example of how we do that.