A Rare Breed
Committed to Quality
Status quo isn’t an option for these cattlemen and women.
It takes grit, passion and hard work to make a living in the cattle business. It’s this motivation and drive to serve the industry that establishes breeding goals and business decisions.
Every Sunday in May we’re sharing their stories. Check back to hear what motivates and possesses them to do the best they can, with what they’ve been given.
Targeting the Brand™
Leverage the brand to help market registered Angus bulls that meet our minimum genetic recommendations.
Find a feedyard near you
Find yards in your area with a history of feeding high-quality Angus cattle and partnering with commercial cattlemen to capture premiums.
You’ve worked hard to produce premium calves and they deserve a premium marketing strategy. We know your paycheck only comes a few times a year—and that’s why finding a good feedyard partner matters so much.
IN THE NEWS
Field trips to the farm
Have you ever wished everybody in your social circle could visit a farm or ranch? They could see what cattle eat, what chores look like, and all about animal care. With virtual learning skyrocketing during COVID-19, it sparked inspiration. Bring the ranch to the people.
Other news
Grid values improve, grade runs high
From a beef demand perspective, nothing is normal as we are just a week removed now from all-time cutout highs. However, end-users are still buying what beef they can and consumers are generally clearing meat case inventories.
Carcass quality set to increase
The challenges presented now are very important to cattlemen and brand partners up and down the chain. However, the health of people at the packing level and throughout the country is the priority that must receive full focus and priority.
Sheltering Generations
The American Barn
Across America, on your farms and ranches the barn is the heart of the operation. That’s why we traveled across the country to #BrandTheBarn for our 40th anniversary last year. Forty barns to be exact.
Wonderful families with incredible stories worth sharing. That’s why we returned to these barns. We are excited to offer our new coffee table book: Sheltering Generations. It is filled with agricultural legacies, beautiful photography and heartfelt stories.