Leading the Way
Targeting the Brand™
Leverage the brand to help market registered Angus bulls that meet our minimum genetic recommendations.
Find a feedyard near you
Find yards in your area with a history of feeding high-quality Angus cattle and partnering with commercial cattlemen to capture premiums.
You’ve worked hard to produce premium calves and they deserve a premium marketing strategy. We know your paycheck only comes a few times a year—and that’s why finding a good feedyard partner matters so much.
IN THE NEWS
Select carcass value pressure
Producers merchandizing their spring calf crop the second week of October were likely relatively pleased with the outcome, while those marketing in the subsequent week were handed a difficult dose of reality. Volatility is alive and well. The fact that premiums exist and opportunities to charge more for higher quality are the drivers of the system.
Other news
Closing the books on a rollercoaster year
Supplies of market-ready cattle are simply not as burdensome as they were just weeks ago. As a matter of fact, feedyard showlists from north to south across the major feeding states are smaller this week than a year ago.
CAB communications internship open now
CAB brand interns draw on their writing skills and creativity to share the stories with stakeholders. The opportunity provides practice in photography, videography, website management and more across the brand’s multi-media channels allowing students to learn more in their areas of interest.
Sheltering Generations
The American Barn
Across America, on your farms and ranches the barn is the heart of the operation. That’s why we traveled across the country to #BrandTheBarn for our 40th anniversary last year. Forty barns to be exact.
Wonderful families with incredible stories worth sharing. That’s why we returned to these barns. We are excited to offer our new coffee table book: Sheltering Generations. It is filled with agricultural legacies, beautiful photography and heartfelt stories.