The Brand that Pays.®
Packers pay more than $75 million in CAB grid premiums each year. Are you getting your share?
Breed Bulls on Target
Every steak starts with your genetic decisions. The first step towards brand acceptance? Registered Angus bulls.
Your Resource for Targeting Quality
From best management practices to genetic recommendations, we share how to let the brand add to your bottom line.
Applications for Beef Leaders Institute are open
The Beef Leaders Institute (BLI) provides American Angus Association members a unique opportunity to experience the beef value chain from pasture-to-plate. Hosted by the American Angus Association and sponsored by the Certified Angus Beef ® brand and the Angus Foundation, the tour takes participants on a five-day expedition starting at the Association. Then hit the road to learn about new technology in the industry and what happens to your feeder calves once they leave your operation.
Sound up your alley? Apply before the February 15 deadline.
IN THE NEWS
The passing of December holidays signals the end of late-year market popping demand for marbling-rich middle meats. Carcass cutout values for those items shift back towards normalized levels with notable seasonal changes.
More research shows marbling is not correlated to other traits, supporting its possible to have maternal function and carcass quality in one animal. Late December is showing more typical Choice grading trends.
CAB chefs and meat scientists are so good at sharing their know-how that a whole range of listeners will sign on from city streets to ranch sand hills and beyond. Now find their expertise in their new podcast “Meat Speak”.
The American Barn
Across America, on your farms and ranches the barn is the heart of the operation. That’s why we traveled across the country to #BrandTheBarn for our 40th anniversary last year. Forty barns to be exact.
Wonderful families with incredible stories worth sharing. That’s why we returned to these barns. We are excited to offer our new coffee table book: Sheltering Generations. It is filled with agricultural legacies, beautiful photography and heartfelt stories.
Targeting the Brand™
Leverage the brand to help market registered Angus bulls that meet our minimum genetic recommendations. Get rewarded for using the logo.