The Brand that Pays.®

Packers pay more than $75 million in CAB grid premiums each year. Are you getting your share?

Your Resource for Targeting Quality

Breed Bulls on Target

Trading places

“Our independent success is dependent on each other,” Yon says. “That’s the cool part. Understanding one another’s process only helps.”

Kevin Yon

Yon Family Farms

Register now for Feeding Quality Forum

Designed to connect commercial cattlemen, feeders and allied industry, this two-day event offers valuable insights to improve cattle health management, cattle marketing and unique perspective on the future of the beef supply chain.

 

Mark your calendar to attend the annual Feeding Quality Forum Tuesday, Aug. 27 – Wednesday, Aug. 28, in Amarillo, Texas.

Register now

IN THE NEWS

A Mark to Remember

Turn right at the big red barn and then follow the dirt road north for 2 miles. People who travel off the blacktop hear those kinds of directions often. Barns on family farms and ranches across the country are a forceful image of small town vitality. Read more

CAB at 40: The Beef Community's Brand

The Certified Angus Beef ® (CAB®) brand turned 40 this year, tapping into an increased well of available and qualified cattle, up 25% in two years. With annual global sales reaching beyond 1.2 billion pounds (lb.), it’s pulled far ahead of a very large pack. Read more  

The Man Behind the Brand

The year was 1976 when USDA had just lowered its standards for the Choice quality grade. The industry that lobbied for the change was quickly moving toward a lean, commodity product. Angus cattle sold at a discount and registration numbers were in steep decline. Read more

‘Plum’ good beef

‘Plum’ good beef by Kylee Kohls Chef Brett Sawyer wasn’t going to serve beef in his restaurant – it was too expensive, and he didn’t want to compete with other Cleveland steakhouses. Walking into the establishment, you wouldn’t expect to find a steak on the menu, let...

Feeding Quality Forum registration open

Feeding Quality Forum registration open  by Kylee Kohls It’s no secret, we’re producing more high-quality beef than ever before, but does that suggest a danger of oversaturation or swamping demand?Buzz words and marketing claims talk a lot, but consumers speak with...

CAB Producer Communications interns named

CAB Producer Communications interns named   by Kylee Kohls and Chelsea Dinterman Learning doesn’t stop because school’s out for summer. You can only learn so much in a classroom, but in a pasture, feedyard, meats lab or chef’s kitchen—that’s a whole new story. The...

The impossible dream

The impossible dreamComputer modeling considers a world with flat demand for CAB by Steve SutherImagine an alternate American history line over the past 16 years, with just an incidental supply of “Angus” beef. There’s a Certified Angus Beef ® (CAB®) brand but it...

CAB Producer Communications team hires two

CAB Producer Communications team hires two By Miranda Reiman High-quality beef doesn’t happen by accident, but rather by careful planning and making informed decisions. In a continued effort to arm cattlemen with the production and economic news they need to make...

Colvin Scholarship Winners Named: $33,500 for beef community’s future

  $33,500 for beef community’s future   by Micah Mensing Six college students in beef and related studies have earned $33,500 in scholarships from the Certified Angus Beef  ® (CAB ®) brand. Established in 1999, CAB’s Colvin Scholarship Fund has supported...

In the long run

In the long run Study shows extended-release dewormer can lead to lower feedlot morbidity and improved carcass quality   by Katrina Huffstutler ’Tis the season to think about parasites robbing your beef cow herd. The weather is finally warmer, the bugs and other...

Quality pays, but what does it cost

Quality pays, but what does it cost? Research shows performance not sacrificed for premiums By Katrina Huffstutler There’s no doubt, cattle that earn the Certified Angus Beef ® (CAB®) brand or Prime grade also earn premiums. In 2017 alone, packers in a biannual survey...

DemKota begins producing the Certified Angus Beef ® brand

DemKota begins producing the Certified Angus Beef ® brand   by Miranda Reiman In the heart of South Dakota—a state ranked fourth in yearly Angus registrations, where all cattle outnumber people four to one—there’s been a bit of a desert for marketers of high-quality...

Education, change: beneficial discomforts

Education, change: beneficial discomforts Cargill nutritionist pushes producers to reach for more  by Laura Conaway Change is the new constant. A cowman’s response to the ebb and flow of the industry is entirely up to the individual – but a choice is imminent. That’s...

Targeting the Brand

Leverage the brand to help market registered Angus bulls that meet our EPD requirements and get rewarded for using the logo.