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A Rare Breed

Five families. Five legacies. Each as unique as the land they call home. Watch their stories, Sundays in January.

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Your Resource for Targeting Quality

From best management practices to genetic recommendations, we share how to let the brand add to your bottom line.

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The Brand that Pays.®

Packers pay more than $75 million in CAB grid premiums each year. Are you getting your share?

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Current, quality-driven market updates

The CAB Insider gives a closer look at the product side of the market than anywhere else.

 

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Leading the Way

Sustainability Award

Beef Northwest & Wilson Cattle Co. 

Sustainability was a mindset at Beef Northwest and Wilson Cattle Company long before the term became a buzzword.

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Commercial Commitment to Excellence

Morgan Ranches | Rutan Family

David and Ann Rutan live a positive life, with an outlook to make every day a good one.

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Feedyard Commitment to Excellence

M&M Feeders | Huyser Family

It took patience and prayer, and a big dose of faith to make the move to the middle of the U.S. That’s when Mel and Connie Huyser packed up in Idaho and relocated to central Nebraska in 1992.

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Seedstock Commitment to Excellence

Dalebanks Angus | Perrier Family

Doing right by their customers means raising the best cattle they can. For the Perrier family of Eureka, Kansas, that’s a philosophy, business model and family code all wrapped into one
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Ambassador Award

Langford Cattle Co. | Langford Family

Bodey Langford is the fourth-generation rancher following the path his great-grandfather, grandfather, father and mother set before him. Strong foundations of care, deeds imparted to future ranchers and education to non-ranch visitors earned him high honors.
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Targeting the Brand™

Leverage the brand to help market registered Angus bulls that meet our minimum genetic recommendations.

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Find a feedyard near you

Find yards in your area with a history of feeding high-quality Angus cattle and partnering with commercial cattlemen to capture premiums.

You’ve worked hard to produce premium calves and they deserve a premium marketing strategy. We know your paycheck only comes a few times a year—and that’s why finding a good feedyard partner matters so much.

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IN THE NEWS

Branded prices gain on Prime in 2020

Branded prices gain on Prime in 2020

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Supply factors took center stage for cattlemen in the past year as COVID-19 ravaged the marketplace. The backlog of finished cattle, carcass weights and price discovery have been such burning issues for months now it’s been hard to free up mental space for anything else.

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Your cattle, data and the grid

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Many cattlemen have an idea of how grid marketing works, but might still have some questions as they’re digging through carcass data. Paul Dykstra will present a free webinar, “Understanding grid marketing and carcass data,” on January 21, 2021 at 1:30 p.m. CST.

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Sheltering Generations

The American Barn

Across America, on your farms and ranches the barn is the heart of the operation. That’s why we traveled across the country to #BrandTheBarn for our 40th anniversary last year. Forty barns to be exact.

Wonderful families with incredible stories worth sharing. That’s why we returned to these barns. We are excited to offer our new coffee table book: Sheltering Generations. It is filled with agricultural legacies, beautiful photography and heartfelt stories.

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