The Brand that Pays.^®

Packers pay more than $75 million in CAB grid premiums each year. Are you getting your share?

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“Our independent success is dependent on each other,” Yon says. “That’s the cool part. Understanding one another’s process only helps.”

Kevin Yon

Yon Family Farms

Get the Scoop from Feeding Quality Forum

The 13th annual Feeding Quality Forum in Sioux City, Iowa, offered new insight on a variety of topics, from a detailed market outlook to consumer perceptions of the beef industry. Feedyard managers also shared their ideas on employee management. Producing quality beef and feed sample testing were also discussed. To hear from the speakers and read news coverage and click the button below.

Pride and Precision

A hardware salesman and a hand surgeon walk into a pasture… For Phillip Smith and Dr. David Taylor, there’s no need for a punch line. What might sound like the start of a tall tale is a typical Tuesday… Read more

More CAB Stimulates More Demand

The long-term growth in premium beef production, market share and demand is starting to redefine overall beef demand and how it is measured. Economic theory suggests more supply will… Read more

CAB At 40: The Beef Community's Brand

The Certified Angus Beef^® (CAB^®) brand turned 40 this year, tapping into an increased well of available and qualified cattle, up 25% in two years… Read more

From average to elite

From average to elite by CAB Cattle Crew The cow-calf world knows two distinct groups, often mutually exclusive, says Ryan Noble, of Yuma, Colo. “On one hand, we have the high-octane, high-input, high-production, high-return operations that are geared to go big,” he...

The Path to 2 Billion

The Path to 2 Billion by Mark McCully Could the Certified Angus Beef ® brand (CAB®) reach a billion pounds in sales?It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic...

The Cost and Value of Quality

The Cost and Value of Quality NCBA Convention By Nicole Lane Erceg Beef quality has many contributing factors – freshness, tenderness, color and more shape the perspective. However, when Mark McCully, vice president of production for the Certified Angus Beef ®...

It’s Prime time

It’s Prime timeIs the rising tide of Prime beef good news or too much of a good thing? by Katrina Huffstutler There was a time when targeting the Choice grade seemed like a lofty goal.But as the song goes, the times, they are a-changin’.While Choice numbers rose...

Always eating for two

Always eating for two Nutrition matters for each stage of calf development by Miranda Reiman How many months out of a year is a mother cow just eating for herself?Hopefully none, says Janna Kincheloe, North Dakota State University animal scientist. That emphasizes...

Record beef exports despite trade challenges

Record beef exports despite trade challenges by Miranda Reiman If you’ve never eaten beef lips, you’re proof of this beef export truth: “It’s all about putting the right cut in the right market and maximizing what opportunity there is.” That’s according to Dan...

To add value to Angus calves, target this brand

To add value to Angus calves, target this brand by Miranda Reiman Most cattlemen look for well-rounded genetic profiles when perusing sale books, but it can be information overload. For those who want to emphasize carcass quality in their selection, the Certified...

Matching cow herd needs to overall goals

Matching cow herd needs to overall goals Sanders, Viator talk epigenetics, fetal programing and selection Story by Miranda Reiman Control what you can and deal with the rest. Cattlemen can’t stop drought or hurricanes, but they can set their herd up to be successful...

New look, same mission for CAB division

New look, same mission for CAB division A “rebranding” for the brand’s producer-facing effort by Sarah Moyer To make it easier for cattlemen to identify and access online resources, the Certified Angus Beef ® (CAB®) brand revitalized its virtual presence on...

“Roast Perfect” app takes the guesswork out of roasting beef

“Roast Perfect” app takes the guesswork out of roasting beef Comprehensive tool for the holidays offers hands-on help in the kitchen by Miranda Reiman Beef roasts could become the centerpiece of more holiday meals, if only consumers could get more comfortable with...

Targeting the Brand

Leverage the brand to help market registered Angus bulls that meet our EPD requirements and get rewarded for using the logo.

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The Brand that Pays.®