The Brand that Pays.^®

Packers pay more than $75 million in CAB grid premiums each year. Are you getting your share?

Your Resource for Targeting Quality

Breed Bulls on Target

Trading places

“Our independent success is dependent on each other,” Yon says. “That’s the cool part. Understanding one another’s process only helps.”

Kevin Yon

Yon Family Farms

Get the Scoop from Feeding Quality Forum

The 13th annual Feeding Quality Forum in Sioux City, Iowa, offered new insight on a variety of topics, from a detailed market outlook to consumer perceptions of the beef industry. Feedyard managers also shared their ideas on employee management. Producing quality beef and feed sample testing were also discussed. To hear from the speakers and read news coverage and click the button below.

A Mark to Remember

“Turn right at the big red barn and then follow the dirt road north for 2 miles.” People who travel off the blacktop hear those kinds of directions often. Barns on family farms and ranches across the country are a forceful image of small town vitality. Read more

CAB at 40: The Beef Community's Brand

The Certified Angus Beef^® (CAB^®) brand turned 40 this year, tapping into an increased well of available and qualified cattle, up 25% in two years. With annual global sales reaching beyond 1.2 billion pounds (lb.), it’s pulled far ahead of a very large pack. Read more

The Man Behind the Brand

The year was 1976 when USDA had just lowered its standards for the Choice quality grade. The industry that lobbied for the change was quickly moving toward a lean, commodity product. Angus cattle sold at a discount and registration numbers were in steep decline. Read more

The impossible dream

The impossible dreamComputer modeling considers a world with flat demand for CAB by Steve SutherImagine an alternate American history line over the past 16 years, with just an incidental supply of “Angus” beef. There’s a Certified Angus Beef ® (CAB®) brand but it...

CAB Producer Communications team hires two

CAB Producer Communications team hires two By Miranda Reiman High-quality beef doesn’t happen by accident, but rather by careful planning and making informed decisions. In a continued effort to arm cattlemen with the production and economic news they need to make...

Colvin Scholarship Winners Named: $33,500 for beef community’s future

$33,500 for beef community’s future by Micah Mensing Six college students in beef and related studies have earned $33,500 in scholarships from the Certified Angus Beef ® (CAB ®) brand. Established in 1999, CAB’s Colvin Scholarship Fund has supported...

In the long run

In the long run Study shows extended-release dewormer can lead to lower feedlot morbidity and improved carcass quality by Katrina Huffstutler ’Tis the season to think about parasites robbing your beef cow herd. The weather is finally warmer, the bugs and other...

Quality pays, but what does it cost

Quality pays, but what does it cost? Research shows performance not sacrificed for premiums By Katrina Huffstutler There’s no doubt, cattle that earn the Certified Angus Beef ® (CAB®) brand or Prime grade also earn premiums. In 2017 alone, packers in a biannual survey...

DemKota begins producing the Certified Angus Beef ® brand

DemKota begins producing the Certified Angus Beef ® brand by Miranda Reiman In the heart of South Dakota—a state ranked fourth in yearly Angus registrations, where all cattle outnumber people four to one—there’s been a bit of a desert for marketers of high-quality...

Education, change: beneficial discomforts

Education, change: beneficial discomforts Cargill nutritionist pushes producers to reach for more by Laura Conaway Change is the new constant. A cowman’s response to the ebb and flow of the industry is entirely up to the individual – but a choice is imminent. That’s...

The Path to 2 Billion

The Path to 2 Billion by Mark McCully Could the Certified Angus Beef ® brand (CAB®) reach a billion pounds in sales?It was an audacious question back at the turn of the century when first considered. Some of the CAB team at the time were, candidly, more optimistic...

The Cost and Value of Quality

The Cost and Value of Quality NCBA Convention By Nicole Lane Erceg Beef quality has many contributing factors – freshness, tenderness, color and more shape the perspective. However, when Mark McCully, vice president of production for the Certified Angus Beef ®...

It’s Prime time

It’s Prime timeIs the rising tide of Prime beef good news or too much of a good thing? by Katrina Huffstutler There was a time when targeting the Choice grade seemed like a lofty goal.But as the song goes, the times, they are a-changin’.While Choice numbers rose...

Targeting the Brand

Leverage the brand to help market registered Angus bulls that meet our EPD requirements and get rewarded for using the logo.

Learn More