A Rare Breed
Committed to Quality
Status quo isn’t an option for these cattlemen and women.
It takes grit, passion and hard work to make a living in the cattle business. It’s this motivation and drive to serve the industry that establishes breeding goals and business decisions.
Every Sunday in May we’re sharing their stories. Check back to hear what motivates and possesses them to do the best they can, with what they’ve been given.
Targeting the Brand™
Leverage the brand to help market registered Angus bulls that meet our minimum genetic recommendations.
Find a feedyard near you
Find yards in your area with a history of feeding high-quality Angus cattle and partnering with commercial cattlemen to capture premiums.
You’ve worked hard to produce premium calves and they deserve a premium marketing strategy. We know your paycheck only comes a few times a year—and that’s why finding a good feedyard partner matters so much.
IN THE NEWS
Picking up the pace
Federally inspected headcounts have seen rapid recovery since the lows experienced in April. For the past two weeks, the FI harvested headcount has been 86% and 89% of the same two weeks a year ago. Fed cattle prices have remained steady, averaging $116/cwt., with carcass weights steadily creeping higher.
Other news
CAB intern Herring draws on passion, heritage, education
CAB summer intern Maeley Herring has a rich understanding of the cattle business and the heart to match. The Texas Tech University graduate will share cattlemen’s stories by drawing on her Texas family ranching heritage and personal experiences to connect people with ideas.
New thresholds for Targeting the Brand™
Breeders and bull studs use the Targeting the Brand™ logo to denote bulls that excel in the marbling EPD and the Grid Dollar Value Index. The genetic requirements were recently updated: so that commercial cow-calf producers better find sires that help them hit CAB brand specifications.
Sheltering Generations
The American Barn
Across America, on your farms and ranches the barn is the heart of the operation. That’s why we traveled across the country to #BrandTheBarn for our 40th anniversary last year. Forty barns to be exact.
Wonderful families with incredible stories worth sharing. That’s why we returned to these barns. We are excited to offer our new coffee table book: Sheltering Generations. It is filled with agricultural legacies, beautiful photography and heartfelt stories.