Leading the Way
Across America, on your farms and ranches the barn is the heart of the operation. That’s why we traveled across the country to #BrandTheBarn for our 40th anniversary last year. Forty barns to be exact.
Wonderful families with incredible stories worth sharing. That’s why we returned to these barns. We are excited to offer our new coffee table book: Sheltering Generations. It is filled with agricultural legacies, beautiful photography and heartfelt stories.
GET YOURS TODAY!
Trading places
“Our independent success is dependent on each other,” Yon says. “That’s the cool part. Understanding one another’s process only helps.”
Kevin Yon
Targeting the Brand
Leverage the brand to help market registered Angus bulls that meet our EPD requirements and get rewarded for using the logo.
IN THE NEWS
A Mark to Remember
“Turn right at the big red barn and then follow the dirt road north for 2 miles.” People who travel off the blacktop hear those kinds of directions often. Barns on family farms and ranches across the country are a forceful image of small town vitality. Read more
CAB at 40: The Beef Community's Brand
The Certified Angus Beef ® (CAB®) brand turned 40 this year, tapping into an increased well of available and qualified cattle, up 25% in two years. With annual global sales reaching beyond 1.2 billion pounds (lb.), it’s pulled far ahead of a very large pack. Read more
The Man Behind the Brand
The year was 1976 when USDA had just lowered its standards for the Choice quality grade. The industry that lobbied for the change was quickly moving toward a lean, commodity product. Angus cattle sold at a discount and registration numbers were in steep decline. Read more