Leading the Way
Applications for Beef Leaders Institute are open
The Beef Leaders Institute (BLI) provides American Angus Association members a unique opportunity to experience the beef value chain from pasture-to-plate. Hosted by the American Angus Association and sponsored by the Certified Angus Beef ® brand and the Angus Foundation, the tour takes participants on a five-day expedition starting at the Association. Then hit the road to learn about new technology in the industry and what happens to your feeder calves once they leave your operation.
Sound up your alley? Apply before the February 15 deadline.
IN THE NEWS
Cobb to lead CAB production team
Describing beef supply and demand as a bit of a chess match, Bruce Cobb says he’s learned the game through various roles in the past three decades. He’s now taking on a new vantage point as executive vice president of production for the brand.
Other news
Prime seasonality
This year has started out with record highs for fed steer/heifer carcasses grading Prime. How much will the market demand and at what premium can it support? We haven’t reached the ceiling yet.
Better every day
“Continuous improvement,” it’s what the beef industries does to demonstrate to consumers we’re committed to getting better. It’s how we measure progress. For Cargill Protein, the packing company puts the same pressure on themselves.
Sheltering Generations
The American Barn
Across America, on your farms and ranches the barn is the heart of the operation. That’s why we traveled across the country to #BrandTheBarn for our 40th anniversary last year. Forty barns to be exact.
Wonderful families with incredible stories worth sharing. That’s why we returned to these barns. We are excited to offer our new coffee table book: Sheltering Generations. It is filled with agricultural legacies, beautiful photography and heartfelt stories.
Targeting the Brand™
Leverage the brand to help market registered Angus bulls that meet our minimum genetic recommendations. Get rewarded for using the logo.