A Rare Breed

Stories of cattlemen committed to quality sharing tales of high-quality relationships and beef.

The Brand that Pays.®

Packers pay more than $75 million in CAB grid premiums each year. Are you getting your share?

Breed Bulls on Target

Every steak starts with your genetic decisions. The first step towards brand acceptance? Registered Angus bulls.

Your Resource for Targeting Quality

From best management practices to genetic recommendations, we share how to let the brand add to your bottom line.

A Rare Breed

Committed to Quality

A Rare Breed

Status quo isn’t an option for these cattlemen and women.

It takes grit, passion and hard work to make a living in the cattle business. It’s this motivation and drive to serve the industry that establishes breeding goals and business decisions.

Every Sunday in May we’re sharing their stories. Check back to hear what motivates and possesses them to do the best they can, with what they’ve been given.

Targeting the Brand™

Leverage the brand to help market registered Angus bulls that meet our minimum genetic recommendations.

feed bunk

Find a feedyard near you

Find yards in your area with a history of feeding high-quality Angus cattle and partnering with commercial cattlemen to capture premiums.

You’ve worked hard to produce premium calves and they deserve a premium marketing strategy. We know your paycheck only comes a few times a year—and that’s why finding a good feedyard partner matters so much.

IN THE NEWS

Picking up the pace

Picking up the pace

Federally inspected headcounts have seen rapid recovery since the lows experienced in April. For the past two weeks, the FI harvested headcount has been 86% and 89% of the same two weeks a year ago. Fed cattle prices have remained steady, averaging $116/cwt., with carcass weights steadily creeping higher.

Other news

New thresholds for Targeting the Brand™

Breeders and bull studs use the Targeting the Brand™ logo to denote bulls that excel in the marbling EPD and the Grid Dollar Value Index. The genetic requirements were recently updated: so that commercial cow-calf producers better find sires that help them hit CAB brand specifications.

Sheltering Generations

The American Barn

Across America, on your farms and ranches the barn is the heart of the operation. That’s why we traveled across the country to #BrandTheBarn for our 40th anniversary last year. Forty barns to be exact.

Wonderful families with incredible stories worth sharing. That’s why we returned to these barns. We are excited to offer our new coffee table book: Sheltering Generations. It is filled with agricultural legacies, beautiful photography and heartfelt stories.